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By Jason Giulieri

Jason, originally from the sunny Australian coast has lived in New York for over a decade. He has more than 20 years experience as a real estate investor with expertise in residential rentals; single family and multi-family renovations; and sales. Jason has extertise serving a varied clientele including first time home buyers, those up or downsizing and investors seeking to grow their portfolio.

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Selling a house is no small feat, and the challenge only intensifies when the property in question requires significant repairs. As spring approaches and market inventory expands, standing out to buyers becomes even more crucial. If you’re grappling with the question of how to sell a home that needs work, consider these strategic approaches to navigate the sale effectively.

1. Invest in a home inspection. Understanding the exact condition of your property is the first step. A professional home inspection can uncover hidden issues and provide a clear picture of what needs fixing. This knowledge allows you to decide whether to undertake repairs or sell the property “as is.” It’s also legally prudent to disclose these findings to potential buyers, ensuring transparency and avoiding future legal complications.

2. Target the right buyers. When a home shows noticeable wear and tear, its appeal to the traditional buyer diminishes. However, two specific buyer groups might see potential where others see problems:

  • Investors: These buyers are interested in purchasing properties “as is” to repair, upgrade, and flip for a profit. They often pay in cash and can close quickly, providing a straightforward path for sellers.

     

  • Value-Driven Buyers: Often first-time buyers or those with a vision, these individuals are willing to invest sweat equity into a home that sits in their desired location or neighborhood. They are less deterred by a home’s current state if it means accessing a market otherwise out of reach.

“Reaching out for professional advice is a wise first step.”

3. Set a realistic price. Pricing a fixer-upper requires a delicate balance. It’s essential to research and set a price that aligns with the current market conditions and the home’s state. An experienced real estate agent can be invaluable here, leveraging market data and their expertise to ensure your home is priced competitively.

If you’re contemplating selling a home that isn’t in prime condition, reaching out for professional advice is a wise first step. A conversation with an experienced agent can provide clarity and direction, helping you navigate the sale process and make decisions that align with your goals and circumstances.

Selling a home that needs work doesn’t have to be an insurmountable challenge. With the right strategy, targeting, and pricing, you can find a buyer who sees the potential in your property and is eager to make it their own. If you’re in this situation and seeking guidance, let’s connect! You can reach me by calling or sending an email. Together, let’s explore how I can assist in making the sale a success for you.